August 08 2026
Ritam Bhatnagar earns Guinness World Record with world’s largest LEGO mosaic: The journey behind the record
(Aug 8, 2026) Using 738,000 LEGO bricks and over 2,100 hours of work, Ahmedabad-based creator Ritam Bhatnagar built the world’s largest LEGO mosaic, earning a Guinness World Record while transforming one of the most recognisable toys into a monumental work of public art.
For generations, children across the world have grown up building houses, vehicles and imaginary worlds with LEGO, the Danish toy company whose colourful interlocking plastic bricks have become one of the world’s most recognisable creative toys. Since its founding in 1932, LEGO has inspired millions to build, experiment and imagine, evolving from a children’s toy into a global symbol of creativity. In recent years, artists, architects and engineers have increasingly used LEGO to create intricate sculptures, architectural replicas and large public installations.
Among them is Ahmedabad-based entrepreneur and LEGO artist Ritam Bhatnagar, who recently entered the Guinness World Records by creating the world’s largest LEGO mosaic. Built using 738,000 official LEGO bricks over more than 2,100 hours across 30 days, the five-sided installation celebrates Mumbai through its skyline, coastline, local trains, film industry and everyday life.
“I believe records shouldn’t be pursued simply for the sake of setting records. They should push the boundaries of what’s creatively or technically possible,” Ritam remarks in a chat with The Global Indian. “This project felt like the right opportunity because it allowed us to create something that had never been attempted before while inspiring thousands of people to look at LEGO as a serious artistic medium.”
The record-breaking masterpiece was officially showcased on July 25, 2026, to celebrate the grand opening of Mumbai’s first official LEGO Certified Store at R City Mall in Mumbai and is currently on public display.
The achievement is the latest milestone in a journey that has seen Ritam found IFP, a creator platform, launch an IIM Ahmedabad-incubated technology startup, and help expand the possibilities of LEGO as an artistic medium in India.
Until now Ritam has collaborated with brands including LEGO India, Hyundai, Red Bull, Amazon and Flipkart to create large-scale installations and immersive experiences. Beyond commissioned projects, he has continued advocating for a stronger LEGO ecosystem in India by working with creators, communities and brands to encourage both children and adults to explore the medium creatively.
A city captured in 738,000 LEGO bricks
Commissioned by LEGO India, the record-breaking installation takes the form of a giant five-sided cube, with each face portraying a different aspect of Mumbai. Together, they depict the city’s skyline, coastline, bustling local trains, film industry and the rhythm of everyday life.
The project demanded far more than artistic imagination. More than 100 volunteers worked alongside Ritam to complete the installation within the strict Guinness World Records deadline. Around 40 different colours of LEGO bricks had to be managed with millimetre-level precision across millions of connection points, while the completed structure had to be transported from Ahmedabad to Mumbai during the monsoon.
Despite unexpected challenges, including a delayed shipment of black LEGO bricks that required parts of the installation to be rebuilt later, the team completed the project on time.
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A childhood hobby that became a profession
Ritam’s relationship with LEGO began when he was just three years old. His father, who frequently travelled abroad for work, often brought home LEGO sets that sparked a lifelong fascination with building.
For nearly three decades, LEGO remained a hobby while Ritam pursued entrepreneurship. It was only about four years ago that he realised there were very few people in India exploring LEGO as a large-scale artistic medium.
I had been building LEGO for nearly three decades purely as a hobby, and later while building my career as an entrepreneur with IFP. Around four years ago, I realised there was almost nobody in India exploring LEGO as a large-scale artistic medium. I saw an opportunity to combine my love for creativity, design, engineering, and storytelling into something unique.
Ritam Bhatnagar
That decision led him to transform his lifelong passion into a profession, creating large-scale LEGO installations for brands including LEGO India, Hyundai, Red Bull, Amazon and Flipkart.
What continues to excite him is not merely the finished structure but the reaction it evokes. “I explore ways of using LEGO as a medium for art, engineering, education, and immersive public experiences.”
For him, each project is also an opportunity to change how people perceive the colourful bricks. “Turning my hobby into a side-profession also allowed me to inspire more people to see LEGO not just as a children’s toy, but as an incredibly versatile creative medium.”
Working with the brand that inspired him
The Guinness World Record project also marked a special milestone for Ritam because it allowed him to collaborate directly with LEGO India, the brand that had inspired him since childhood.
His team was responsible for every stage of the installation, from conceptualising the artwork to designing, engineering and executing it within an exceptionally demanding timeline.
“My role was to conceptualise, design, engineer, and execute the installation with my team within an extremely challenging timeline. From the initial concept to the final brick, we worked closely with the LEGO India team to bring the vision to life.”
The project also reflects LEGO’s growing presence in India, where interest among adults has steadily expanded beyond collecting sets to architecture, engineering, design and public art.
What excites me isn’t simply building LEGO models, it’s creating experiences that make people stop, smile, and wonder, ‘How is this even possible with LEGO?
Ritam Bhatnagar
Building an entire LEGO world
Even after setting a Guinness World Record, Ritam is already immersed in an even more ambitious project.
At his Ahmedabad home, he is constructing what he hopes will become India’s largest LEGO city. Designed as a sprawling miniature world, it will feature buildings, trains, vehicles, streets and countless interconnected stories rather than individual display models.
The dream has stayed with him since childhood. “I always wanted to build an entire world rather than individual models, a city where every building, train, vehicle, street, and minifigure contributes to a larger story.”
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The city is currently being built at home. “We hope it eventually becomes a permanent public attraction where children, families, and LEGO enthusiasts can experience it, interact with it, and perhaps even be inspired to start building themselves. I believe creations of this scale should be shared with people rather than hidden away in a private collection,” says Ritam.
Building ventures beyond LEGO
While his record-breaking installations have earned national attention, Ritam’s entrepreneurial journey began much earlier.
In 2011, he founded IFP, which has grown into one of Asia’s largest creator platforms. Bringing together filmmakers, musicians, writers, designers, photographers, storytellers, podcasters, performers, gamers and digital creators, IFP has built a community where artists collaborate, create original intellectual properties and work with brands on large-scale creative projects.
Until now IFP has organised 15 editions of a multi-disciplinary creative and cultural festival which is popular for its signature 50-hour time-bound creative challenges. The annual event brings together top filmmakers, writers, musicians, and digital creators to celebrate art, storytelling, and digital culture.
In 2013, Ritam had also co-founded wwhere, a geolocation technology startup incubated at the Indian Institute of Management Ahmedabad (IIMA). The venture developed location-based algorithms designed to make discovering people and places easier and later secured angel funding.
Today, Ritam continues to balance entrepreneurship with his work as a LEGO artist, pursuing projects that blend creativity, design and engineering. While each venture is different, they are united by a focus on creating experiences that engage people in new ways.
For him, the Guinness World Record is more than recognition for building with hundreds of thousands of LEGO bricks. It reflects a larger belief that the same toy which has fuelled childhood imagination for generations can also become a platform for engineering, storytelling and public art.
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Written By: Mallik Thatipalli