Amazon's market dominance could be limited

Open e-commerce – India’s giant slayer that could limit Amazon, Flipkart’s market dominance: Bloomberg

Amazi(Andy Mukherjee is a columnist and a journalist with Bloomberg. The article first appeared in Bloomberg on August 19, 2021)


  • The investing world is enthralled by a determined Beijing as it cuts China’s private sector down to size by relentless regulatory action. That’s good news for New Delhi: Its more subtle maneuvers in the same direction are going largely unnoticed. Inc. and Walmart Inc.’s Flipkart, however, would surely have felt the rising temperatures. Even as they weigh draft e-commerce rules that seek to restrict online marketplaces — not just theirs, but also the planned super-app by India’s Tata Group — a new existential threat lurks around the corner: a state-sponsored open network for digital commerce. Commerce Minister Piyush Goyal has set up a committee, chaired by him, to “democratize digital commerce” and “provide alternatives to proprietary e-commerce sites,” according to a ministry press release.

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