(February 15, 2024) Chris C is an anomaly on Instagram. An American who speaks Malayalam, his feed stands out in the minefield of social media due to its funny and relatable content, as well as the novelty of a foreigner speaking an Indian language. Started by...
(November 30, 2023) In the early days of her YouTube journey, Masoom Minawala faced skepticism from those around her as she embarked on her fashion channel while still in college. It was 2011, and the notion of making a livelihood through a YouTube channel,...
(November 20, 2023) He shares his recipe for Chai Masala and Chhole Bhature, speaks in Hindi with his in-laws, and even makes chai for them. Meet Karl Rock, a content creator who loves everything about India – food, travel, quirks and all. Karl Rock’s greeting over...
(November 15, 2023) Make some noise for Vidya Vox – the queen of mashups. One balmy morning in 2015, Vidya Vox exploded on YouTube with her first mashup – a perfect blend of Indian music and Western pop. This was when the Millennials took notice of this...
(September 6, 2023) “When we go to buy a shirt at Zara, we will try on five shirts, and debate about the color and price before picking one, but when it comes to food, why don’t we look for ten biscuit brands and read the labels before buying one?” asks 31-year-old...
