(August 13, 2024) “As children of the pre-digital era, we have all grown up in homes and environments that have been driven by tradition. From food to craft and clothing, everything had a story and was a hand-worked skill passed through generations, be it the chutneys...
(November 9, 2023) For the last 20 years, if there is one designer who has worked with the length and breadth of the rich canvas of weaves India has to offer – it is the iconic Indian designer Gaurang Shah. From reviving the Jamdani weave to his timeless work with...
(May 12, 2023) When pop icon Harry Styles landed in Florida for a concert wearing Harago’s hand-embroidered carrot farm shorts in 2021, 13,417 km away in Jaipur, Harsh Agarwal, the founder of Harago, woke up to an incremental increase in his follower count on...
It’s mostly the images of colorful ethnic, traditional, printed, and embroidered Indian wear that pops in one’s mind when one thinks about Indian fashion. Though these nuances do represent the Indian sartorial sensibilities, there is more than meets the...
