(February 21, 2025) India has long been known for its rich traditions, food, and fashion, but a new industry is making its mark on the global stage — experiential hospitality. Leading this transformation is Sunny Sara, the entrepreneur behind Orion Entertainment and Orion Marketing & Communications. From crafting immersive brand experiences for Cartier, Ferrari, and Audi to reshaping India’s nightlife and hospitality landscape, Sara is proving that Indian innovation in hospitality belongs on the world stage.
“When I work with global luxury brands, I see how much they value precision, quality, and storytelling. India has all of this in abundance, but we need to present it in a way that meets international expectations. That’s what I aim to do—bring global standards to India and take Indian excellence to the world,” Sunny tells Global Indian.
Transforming Global Luxury Marketing in India
Sara works with some of the world’s most prestigious brands, including Cartier, Ferrari, Forever 21, Audi, Piaget, Panerai, and IWC. His approach? Merging Indian hospitality values with global brand aesthetics to create high-impact luxury experiences.
“Quality has always been at the core of both my businesses. When you work with global luxury brands, you understand each brand brings its own ethos, and working with them challenges you to push your own standards higher,” he says.
Sunny Sara
Through Orion Marketing & Communications, he’s reshaping brand engagement in India, moving away from traditional advertising and toward experiential storytelling. His work ensures that international brands experience India’s hospitality excellence firsthand while Indian brands get exposure to global luxury standards.
By curating dynamic, hands-on experiences, he enables international brands to witness India’s renowned hospitality excellence firsthand while simultaneously elevating Indian brands by exposing them to global luxury standards. His approach not only strengthens brand narratives but also positions India as a key player in the evolving world of premium marketing and customer experience.
He combines tradition with innovation to highlight India’s strength in world-class events, luxury hospitality, and customized brand experiences for global audiences. His expertise in experiential marketing helps international brands connect with India’s dynamic market. Through VIP events, luxury brand activations, and high-profile collaborations, he positions India as a top destination for immersive, culturally rich brand experiences worldwide.
The Making of an Experience-Driven Entrepreneur
Sara’s journey began in Mumbai, not in boardrooms or luxury spaces, but in college festivals and small celebrations. As a child, Sunny enjoyed planning celebrations. “I was always the one organizing birthday parties, school fun fairs, or family get-togethers. I loved the energy of it.” By the time he reached college, this passion had turned into something bigger. He was running college festivals, planning events, and gaining a reputation for knowing how to create buzz.
He didn’t realize it then, but he was already learning the skills that would define his career—understanding audience psychology, building engagement, and making gatherings memorable.
The London Moment: Spotting an Opportunity
After college, Sunny took a trip to London. What was meant to be a vacation turned into a business revelation.
“I saw how events were being promoted in restaurants and nightclubs there. It wasn’t just about music or drinks; it was about selling an experience. That didn’t exist in Mumbai yet, and I knew I could bring that model back home.”
At the time, Mumbai’s nightlife was still developing, and structured event marketing was rare. Seeing this gap, he decided to introduce a new approach.
Bringing Nightlife Marketing to Mumbai
Back in India, he wasted no time. His first big project? Fire ‘n’ Ice—one of Mumbai’s most iconic nightclubs at the time. “We started promoting events there before anyone else was doing it. That evolved to increase my knowledge on ground marketing events, and I saw an opportunity to make it a business.”
What began as nightclub promotions quickly turned into a full-fledged hospitality venture. Sunny wasn’t just attracting crowds; he was curating immersive nightlife experiences. From themed events to venue branding, he transformed how people engaged with nightlife, paving the way for Orion Entertainment.
Beyond Nightlife: Creating Luxury Hospitality Experiences
As Sara’s expertise in audience engagement deepened, he expanded his vision. “The more I worked in events, the more I realized how much I loved hospitality. The way a place makes you feel, the atmosphere, the energy—it’s all part of the experience.”
Orion Entertainment quickly became a pioneer in India’s high-end hospitality sector, offering not just premium nightlife experiences but luxury hospitality spaces designed around immersive storytelling. Soon, his deep understanding of creating meaningful brand experiences led to Orion Marketing & Communications, where he applied his hospitality knowledge to luxury brand activations and experiential marketing.
Entrepreneurship Lessons: The Power of Relationships
Like any entrepreneur, Sara has faced challenges—earning the trust of global luxury brands, staying ahead of evolving trends, and maintaining excellence in a fast-changing industry. His biggest lesson? Building trust and strong relationships.
“One of the biggest lessons I’ve learned is to be upfront with clients. If something isn’t possible, you have to say it. People appreciate honesty. It builds trust.”
His advice for budding entrepreneurs is simple but powerful: “Get hands-on experience before jumping in. Build your identity based on your strengths and skill set, and just go for it. Life’s too short for regrets. And always, always build strong partnerships—because teamwork makes the dream work.”
The Future of Orion: Expanding India’s Experiential Hospitality
With Orion Entertainment expanding across India and Orion Marketing & Communications working on major luxury collaborations, 2025 is set to be a game-changing year for Sara’s businesses.
From a college student organizing parties to a global entrepreneur shaping brand experiences, Sunny Sara’s journey is proof that hospitality is no longer just about service—it’s about crafting unforgettable moments. As he continues to redefine experiential hospitality.
- Follow Sunny Sara on LinkedIn
