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Haresh Adnani | Global Indian
Global IndianstoryKnotting it right: Haresh Adnani is crafting bespoke carpets with artistic legacy
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Knotting it right: Haresh Adnani is crafting bespoke carpets with artistic legacy

Written by: Bindu Gopal Rao

(May 29, 2024) Over the years, Haresh Adnani has skillfully woven his entrepreneurial spirit into Nodana (from the Latin word Nodus meaning knot), a bespoke carpet venture that elevates his family’s three-decade legacy in home textiles by creating the most exquisite carpets. The entrepreneur has turned his carpet brand into his signature achievement while steadfastly supporting artisans in preserving their craftsmanship. To him, rug-weaving is an art form that demands precision, technique, and creative talent.

Haresh Adnani | Global Indian

The Spirit of Entrepreneurship

Born in 1973, Haresh was raised in Mumbai, where he completed his schooling from Greenlawns and did his B.com from the popular HR College of Commerce. While studying, he began to intern at a garment export firm. “I have always wanted to be an entrepreneur, with a business in a different line, away from the family run company, so I started with manufacturing and exporting of garments in 1996. Bulk of my products were sold across Europe that included importers, retail chains and mail order companies,” Haresh tells Global Indian.

Marketing his garments meant he had to travel extensively across Europe which he truly enjoyed as it meant getting work done and exploring, meeting, and seeing people and countries with its various cultures and food. “Travelling has always fascinated me and to add to this, beautiful landscapes, natural beauty, and the richness of history across Europe made it even more worthwhile and exciting. With the family business growing quite swiftly, in the year 2002, I moved into the home textile division of the company which was also concentrated in exports,” he says.

Haresh Adnani | Global Indian

Business Mantra

Nodana is a part of Adnani Exports Ltd. which is a family owned and run company for over 35 years of manufacturing and exporting home textiles across Europe. “We have always wanted to foray into the Indian market with something special. I was always fascinated by the intricate designs and textures of carpets that I would encounter during my research trips. This felt like the right moment to materialize my wish with the concept of customised carpets. Backed with the experience and expertise of home textiles we marched right ahead in this new venture. India felt like a huge carpet ahead of me to be walked on,” he recollects.

Artisan Cues

The artisans play a crucial role in the creation of their intricate and beautiful pieces of art with many carpet weaving techniques being passed down through generations within artisan families and communities. They often draw on this rich tradition of knowledge and craftsmanship, preserving and honouring ancient techniques while also adapting to modern innovations.

 

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Carpet weaving is a highly skilled craft that requires years of training and experience to master. Artisans develop a deep understanding of weaving techniques, knotting methods, and design principles through apprenticeship and hands-on practice.

“Nodana has its manufacturing base in a small town called Bhadohi, located in Uttar Pradesh, known as the Carpet City of India. A lot of the artisans are normally contract staff and are given daily wages but at Nodana, our aim is not just based on commercial interest but also a social and emotional responsibility towards this invaluable art that’s why all our weavers are on permanent payroll of the company. This helps in creating a family and oneness with the karigars which then eventually transpires in our work and designing,” he says, adding, “We recognise the legacy of this beautiful art and truly believe in it and want to take it forward and hence encourage the newer generation to be a part of this tradition. Our karigars take pride in their workmanship and strive for perfection in every aspect of the weaving process.”

Haresh Adnani | Global Indian

Making the Journey Count

Being very passionate about his work is what makes him start each day with renewed energy and hope.”This is why even if I have failed, I have still picked myself up and started from scratch. Results have never defined my direction. I believe in perseverance and hard work, and then sooner or later results will fall in place. Willingness to learn each day, no matter how many years spent in this industry is what keeps me going,” says Adnani. His advices potential entrepreneurs to be patient, hardworking and persistent. “Rome wasn’t built in a day and so goes with every business. Nothing comes easy. There are no shortcuts to success. So, it is important to dream and put yourself out there no matter how hard it is,” he adds.

Beating Challenges

Like every business, they too have faced challenges at different times. For most, it would be financial and mental challenges but for Adnani it is emotional as well. “Being calm, collected and determined to resolve the issue at hand helps in having a clarity of thought. Sometimes, I have noticed that we try too hard to find a solution, and if we just disconnect and view the problem from a distance, it becomes easier to find the solution,” says Haresh, who believes in the concept of community and working together. “You can never overcome a challenge completely on your own. Personally, I belong to the old school of thought, and I treat and respect every person working with me as family, where they also feel they are an integral part of the company and contribute to the process of resolving problems that arise.”

Looking Ahead

For someone who has been fond of sports and athletics, he admits that it has stayed with him through the years and he enjoys a good game of cricket and tennis. “Travelling is also something I am very fond of, especially quiet countryside places, close to nature. All this really helps me to unwind and relax. I also love going to the theatre and catching up with friends,” says Adnani.

For his brand, he hopes to take his business to great heights but more important than that is the invaluable smile of the customer on receiving their product and giving space in their home. “I truly believe in the saying that the customer is the king. With every small step, we hope to take this legacy forward for years to come,” he signs off.

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  • Adnani Exports Ltd
  • artisans
  • Bespoke Carpets
  • Carpet City of India
  • Entrepreneur
  • Global Indian
  • Haresh Adnani
  • Nodana

Published on 29, May 2024

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About Global Indian

Global Indian – a Hero’s Journey is an online publication which showcases the journeys of Indians who went abroad and have had an impact on India. 

These journeys are meant to inspire and motivate the youth to aspire to go beyond where they were born in a spirit of adventure and discovery and return home with news ideas, capital or network that has an impact in some way for India.

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