'Taj' rated as strongest hotel brand in world

‘Taj’ rated as strongest hotel brand in world: The Indian Express

(This article appeared in The Indian Express on June 25, 2021)

  • Tata Group hospitality firm Indian Hotels Company Ltd (IHCL) on Friday said its ‘Taj’ brand has been rated as the strongest hotel brand in the world. According to the ‘Hotels 50 2021’ report by Brand Finance, Taj topped the strongest brands list for having stood resilient in spite of the challenges posed by the pandemic, besides other achievements. The Taj brand has re-entered the ranking for the first time since 2016 when it was at 38th spot…

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