Harish Bhat: Shifting Brandscape

(Harish Bhat is chairman of Tata Coffee and Brand Custodian of Tata Sons. The piece first appeared in Hindu Business Line edition dated February 8)

Each year, I look forward to the annual report on the world’s most valuable and strongest brands, published by brand valuation consultancy Brand Finance. It is a detailed document that ranks the top 500 brands on our planet and analyses key patterns and shifts in the brandscape. n the 2021 Brand Finance Report, some of the findings are not unexpected. Apple has been ranked as the world’s most valuable brand; in India, Tata occupies the top rank. Both are venerable brands that have reinvented themselves time and again …

Also Read: Finally, an Olympic medal for hockey, India’s first love: Harendra Singh

Share with