Ex-Myntra CEO aims to take small Indian brands to the world

Written by: Our Bureau

(Our Bureau, June 1) Ananth Narayanan, the 45-year-old former CEO of Myntra-Jabong and Medlife is now on a mission to help small Indian brands become more competitive. His ‘house of brands’ startup Mensa Brands has raised $50 million in Series A funding from Accel Partners, Falcon Edge Capital and Norwest Venture Partners, according to a press statement. Prominent angel investors such as Cred founder Kunal Shah, Curefit co-founder Mukesh Bansal, DST Global’s Rahul Mehta and Tiger Global’s Scott Shleifer also participated in this round. Mensa’s business model: Acquire brands that sell on Flipkart and Amazon, scale their businesses and make them internationally competitive. Mensa’s strategy is similar to that of US-based Thrasio, a three-year-old unicorn that made a profit of $100 million on revenue of $500 million last year.

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