(August 10, 2021) The World We Want (WWW), a London-based global social impact enterprise, will be hosting a global digital broadcast program to raise ₹25 crore towards COVID-19 relief in India. Slated to take place on August 15, the event titled ‘We For India: Saving Lives, Protecting Livelihoods’ will feature over 100 global celebrities and will be streamed live on Facebook at 7.30 pm IST.
- Ed Sheeran, Annie Lennox, Mick Jagger, AR Rahman, Farhan Akhtar, Arjun Kapoor, Rahul Bose, Saif Ali Khan and several others will come together for this three-hour digital fundraiser. The event will allow viewers worldwide to donate in real-time to aid post-COVID-19 missions and provide vital preventive measures against future waves.
- For the event, WWW has partnered with Reliance Entertainment, and the proceeds will be allocated by GiveIndia to provide critical facilities such as oxygen concentrators, cyclinders, ventilators, ICU units, as well as to support staffing of vaccination centres and to families of COVID-19 victims.
- Natasha Mudhar, the founder of WWW, said in a statement,
“Globally, the pandemic has had a massive impact with the loss of lives and the economic fallout. Though society has been battling the pandemic in different corners of the world, the aggressive nature of the second wave in India made us realize the true devastation caused by the virus. The impact of Covid-19 in India from a socio-economic perspective is unfolding in real-time, and without action, the impact will be prolonged for an entire generation.”
- The event will feature video messages of support from stars, interactions with frontline heroes, and immersive fitness challenges as the world unites to help India, which has been particularly severely battered by the pandemic. The show will also feature medical professionals who will share their experiences over the last two years as they battled the pandemic from the frontlines.