Virtual Influencer Collaboration

From Mumbai to Milan: Influencer Masoom Minawala’s global impact on Indian fashion

by Namrata Srivastava | Nov 30, 2023

(November 30, 2023) In the early days of her YouTube journey, Masoom Minawala faced skepticism from those around her as she embarked on her fashion channel while still in college. It was 2011, and the notion of making a livelihood through a YouTube channel,...