Coachella to Louis Vuitton: When India took over global pop culture in 2023

by Darshana Ramdev | Dec 30, 2023

(December 30, 2023) India’s presence on the global stage sparkles with a series of striking achievements. From the glitz of the Oscars to the vibrant pulse of Coachella, Indian talents are making waves, blending rich heritage with contemporary flair. Explore...

From Hyderabad to the World: How Telugu cinema is winning hearts globally

by Charu Thakur | May 26, 2023

(May 26, 2023) “There was only one wish on my mind. … RRR has to win, pride of every Indian, and must put me on the top of the world,” is how music composer MM Keeravani accepted his Oscar for Best Original Song Naatu Naatu. But this wasn’t a...

Oscars to Paris Haute Couture: The rise and rise of India’s soft power

by Namrata Srivastava | Mar 4, 2023

(March 4, 2023) The world fawned over actress Jennifer Aniston’s Indian look in the upcoming movie, Murder Mystery 2. Dressed in an intricately embroidered white lehenga, from Indian designer Manish Malhotra, the actress looks stunning in the film’s...

The stars who have taken India to the Oscars

by Darshana Ramdev | Mar 6, 2023

(March 6, 2023) The whole world is humming ‘Naatu Naatu’ and all eyes are on Ram Charan and NTR. Shaunak Sen’s All That Breathes has dominated the international film circuit – in 2022, it became the first film to win the Best Documentary prize...

Taking Brand India to the world: MM Keeravani at the Golden Globes

by Darshana Ramdev | Jan 13, 2023

(Jan 13, 2022) Cheers erupted from the RRR table as actor Jenna Ortega said the words every Indian was hoping to hear. “And the award goes to, Naatu Naatu, RRR.” Looking a little like a deer caught in the headlights, a visibly flustered MM Keeravani...