Muliticultural Advertising Archives

Remembering Piyush Pandey: The adman who gave Indian advertising its indigenous voice

by Amrita Priya | Oct 26, 2025

(October 26, 2025) Indian advertising was evolving, but Piyush Pandey gave it a voice that felt unmistakably its own, grounded in everyday India yet resonant across the world. Through his work, it discovered a language that was earthy, emotional, and deeply human....

Lighting up London: Manish Tiwari’s mission to celebrate Indian brands

by Charu Thakur | Feb 9, 2025

(February 9, 2025) When Manish Tiwari arrived in London 20 years ago, spotting an ad for a South Asian brand was like finding a rare gem. He vividly remembers standing on a busy Underground platform and watching a group of Indian tourists erupt in excitement as they...