by Amrita Priya | Jul 16, 2025
(July 16, 2025) When Adidas replaced football icon David Beckham with a 93-year-old Sikh marathoner in its global Impossible is Nothing campaign, the world took notice. The man was Fauja Singh, slight in frame, wrapped in white, his turban neatly tied. He ran his...
by Vikram Sharma | Dec 18, 2022
(December 18, 2022) When he arrived in Moscow to undertake a gruelling, 9100-km bicycle journey (from Moscow to Vladivostok) in August 2018, a mountain of challenges awaited Dr Amit Samarth. As part of the Red Bull Trans-Siberian Extreme — the longest bicycle stage...