(March 27, 2023) Nowsheen Yaqoob believes no matter what the adversity is, one must learn to be joyful in all situations. Joy, she believes, is a basic emotion – It was the conviction that led to the creation of Auracious Global Consulting – a human development company based in Dubai, that helps individuals and organisations across the globe achieve their full potential on the personal and professional fronts. Their approach, according to the company’s LinkedIn profile, involves the latest developments in neural and behavioural science, Neuro Linguistic Programming, Hypnosis and Quantum Physics, as well as Life Coaching and Change Management models. Auracious works with a diverse clientele from around the world, as well as with clients like FedEx, De Montfort University Dubai and Amity University Dubai. Nowsheen, who left behind a lucrative career in the aviation sector to help people and organisations transform themselves, has come a long way.
The wind beneath her wings
Born in Srinagar, Nowsheen is a qualified Architect and holds a Master’s degree in Business Administration, besides being a certified life coach. Growing up, she always dreamed of a profession that would allow her to fly. “When I would watch planes fly as a child, I dreamt of working in a profession that would allow me to travel across the world. However, when it actually happened I felt something was missing,” Nowsheen said, in an interview with Global Indian.
So, after more than a decade of working in the aviation sector she realised that it wasn’t her calling. She loved communicating and connecting with people more. Nowsheen went on to do a Master’s in Neuro Linguistic Programming and life coaching. During this time, she realised “there were many people, especially youngsters, who were unable to experience joy because of some trauma they were carrying,” she says. “I transform the way people understand themselves, their relationships, career, and health. The intent to help people in an authentic manner, backed by professional tools, put me on the road to making Life Coaching my career.”
Nowsheen constantly feels this desire to add value to people’s lives, especially the ones who feel they are under societal pressure and have issues that prevent them from achieving their best potential due to self-limiting beliefs. She finds it extremely fulfilling personally and professionally in more ways than she could have imagined.
The entrepreneurship route
It was this passion that led to creation of Auracious Global Consulting. “As an Internationally certified Master Life Coach and Neuro Linguistic Programming Practitioner, my work focuses on human development, along with personal and professional coaching solutions,” Nowsheen explains. She remarks, that in her quest for excellence, she has taken purposeful strides to blaze new trails in her specialisation, combining the best of her experience and expertise to help people and individuals achieve growth.
Nowsheen ensures that her beliefs and values hinge on achieving human connectedness, growth and contribution, in a manner that brings the best benefits for those who gain from it. “I give my best in everything I do, and be as genuine as humanly possible, with a never-give-up attitude. It is this same belief, ‘yes, it is possible’ that I share in my work, to help transform an individual’s mindset to realize their infinite horizons, dimensions, and potential.”
Her personal transformation
Nowsheen has had her own journey of transformation. “The amalgamation of my life experiences with how I overcame many challenges and obstacles in life, and my passion for sharing my learning with people helped me to take this up as a career,” she explains. From her early childhood years and well into adult life, hers has been an arduous journey towards overcoming many fears and anxieties. When she triumphed over them, it inspired her to go forward confidently in her chosen field of work.
In order to take the plunge into entrepreneurship, Nowsheen had to overcome her own self-limiting beliefs and rise above the apprehensions, fears, doubts and vulnerabilities, as well as a certain level of self-directed scepticism. “Now, I am living my passion of helping individuals to break their shackles of fears, anxieties, traumas, and stress, to live a confident, happy, and fulfilled life.”
Her focus areas
Today, Nowsheen helps individuals and corporations to transform the way they understand themselves, their relationships, career, and health, thus becoming their personal and professional best.
“I work on bringing about a dynamic transformation in people’s lives through the principles of Human Potential Development, NLP and Life Coaching through individual sessions, awareness workshops, corporate trainings, group coaching, webinars, seminars, social media awareness, eBooks, self-help PDFs and podcasts.”
Human connectedness is the core value on which her Life Coaching approach is founded. Each step of the personal empowerment journey is designed to the highest degree. Auracious Global Consulting uses a well-structured combination of scientifically proven tools and techniques that are an amalgamation of Neuro Linguistic Programming, Life Coaching processes, Compassionate Counselling, Hypnosis and Meditation. “I have been a full-fledged Life Coach since 2015. However, my career in training and development has grown over the past 18 years, with many milestones, experiences, and learning.”
A global mission
She works with people of over 200 nationalities and Auracious Global Consulting is based out of Dubai. Still, Nowsheen keeps her ties with her homeland. “I visit India off and on for counselling; have conducted many sessions in Kashmir with schools, different organisations. I work with multinational companies and conduct workshops for employees and top-notch CEO’s,” she says. These days, Nowsheen has people calling her up from across the world seeking counselling.
In 2022, she also launched Auracious Global in Kashmir and provides online consultations. When she is in Kashmir she does in-person consultations. “People just need to be more aware that help is available and they need to be guided in the right direction. In order to create awareness I make the best use of my social media handles – both personal as well as professional.”
“It is a rewarding journey of transformation and fulfilment for those who I work with, by helping them overcome struggles to achieve their goals,” the entrepreneur remarks. Nowsheen loves to work closely with her clients and seeing them experience their personal breakthroughs is a constant source of fulfilment and gratification for her. “I give my 100 percent to my clients which led my clientele to grow organically through referrals and meaningful associations.”
Taking on huge responsibilities at an incredibly young age, with minimal guidance and no mentor presented Nowsheen with a mountain of obstacles to surmount.
“However, successfully overcoming those early challenges gave me that all-important thrust in the right direction. I had to break free from the imaginary mould of ‘perfection’ to face realities and to see for myself that inner happiness is more validating and satisfying than trying to live up to anybody else’s definition of perfection. We are not here to live up to a mark sheet of perfect expectations. We are better off discovering and creating our own happiness in each moment of our lifetime, she explains.
Making a difference
At various points in her personal and professional life, Nowsheen has been able to give back to society in many ways where her expertise could be harnessed free of cost to those who needed it. “Throughout the year 2020, especially when the pandemic forced people to give in to mental, emotional, and psychological pressures, and income sources dried up, I was able to provide professional life coaching pro bono to one and all.”
Lately, she has been working towards building a community of transformational coaches, thought leaders, mentors and change facilitators – who offer help to those who cannot afford or access professional coaching. “The foundation of this community lies on shared ideologies, and a fluid forum that inspires, sustains, and encourages progressive thoughts and sustainable human potential transformation.”
Nowsheen’s own struggle for inner transformation and her courage to follow her dreams, have led to her living her greatest passion – making a meaningful difference to people’s lives, by helping them make empowering decisions. She helps people to create the best version of themselves for themselves, and for the larger benefit of society.
“The greater aim is to make the world a better place through individuals who are joyful, confident, and evolved.” Apart from receiving many awards and appreciation during her course of journey, having received the Business Excellence Award from Padma Bhushan Javed Akhtar in November in Dubai has been quite a humbling experience for Nowsheen.
- Follow Nowsheen Yaqoob on LinkedIn