(December 20, 2025) From a single-state distribution operation to a $230-million global FMCG, lifestyle and luxury powerhouse, the Sawariya Group’s journey mirrors the ambition and temperament of two brothers at its helm. Raman Agrawal, Founder and Director, and Aman Agrawal, Co-Founder and Director, represent a new generation of Indian family-business leaders who have combined inherited trust with global vision, transforming a traditional distribution model into one of India’s largest FMCG networks, exporters and importers.
Started as just a Maharashtra-focussed trading operation in 1993 by their father, Sawariya Group today provides end-to-end solutions across FMCG imports, exports and worldwide distribution, working with some of the most recognisable international brands while steadily building its reputation as a long-term, value-driven partner.
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Strengthening roots, expanding horizons
Joining the family business and elevating it to the next level is a challenge that is never easy. However, brothers Raman and Aman Agrawal have made this possible with their business acumen and global education. “I come from a family where business was part of everyday life, and those early years shaped my thinking in a big way. I completed my schooling and early education in India and later continued my higher studies in the UK, which opened my mind to global markets, business cultures and new ways of building brands,” says Raman connecting with Global Indian.
Before he joined Sawariya Group, their business was mainly restricted to Maharashtra. The foundation was strong, but the scale was limited. “After I stepped in, I focused on expanding our presence both across India and internationally. This shift brought a new wave of growth, wider exposure, and fresh energy to the organisation. The group saw a new momentum, exploring categories, regions, and partnerships we had never entered before,” adds Raman. Armed with an MBA from Nottingham Trent University, he credits his education in India and the UK for giving him a balanced worldview rooted in values and the other shaped by global thinking, which continues to guide the kind of growth the group pursues today.
Aman agrees, “My exposure was similar, but I was always drawn to understanding markets outside India. During my studies, I developed a strong interest in global trade and how international brands build trust in new countries. That interest eventually pushed me to explore opportunities abroad, where I learnt how global businesses operate, scale, and compete. Those years added a lot to my confidence and helped me see how the family business could expand in new directions.”
Raman Agrawal
An unconventional path to enterprise leadership
Aman’s journey into business followed a less conventional route. After graduating from Whistling Woods International, an institute of films, commmunication and creative arts in Mumbai, he began his professional career in cinema, working with Yash Raj Films as a Production Manager on seven international film projects. The experience sharpened his skills in large-scale coordination, logistics and storytelling—capabilities that would later translate seamlessly into managing global supply chains, complex brand launches and multi-market distribution strategies.
After transitioning from the film industry, he joined the family business office and soon co-founded Sawariya Futureworks Limited, where he leads brand acquisitions, distribution strategy and end-to-end supply chain operations, playing a pivotal role in the group’s global expansion. Alongside this, he is building a stealth-mode startup aimed at redefining how men in India shop online, driven by his passion for innovation and consumer-centric solutions, while also contributing creatively to ANSI Art Advisory, reflecting his deep interest in contemporary art and curatorial strategy.
Building a diversified consumer empire
Sawariya Group has grown over the years into a strong and trusted business house with interests in distribution, retail and lifestyle categories. Known for its structured operations and long-standing relationships with partners across India, Sawariya Group is today a diversified consumer business built on decades of experience in distribution and brand partnerships. The group works with leading Indian and international brands in lifestyle, luggage, fashion and retail categories, creating a strong multi-market presence anchored in quality and long-term collaboration.
“I joined the family business because I always believed in our foundation and wanted to continue building on what our elders created. I saw clear opportunities to scale and modernise our operations,” says Raman. Under his leadership, the group transformed from a regional distributor into a national player, strengthened its omnichannel presence, and made strategic moves into high-growth segments, including perfumes through the Scentido acquisition and global luggage brands such as IT Luggage.
Over the years, they have introduced a wide range of international brands to India across lifestyle, luggage and fragrances. “Our biggest strength has been identifying what the Indian consumer is ready for and introducing brands that bring something different to the market. Today, we manage and operate 30+ premium fragrance brands, along with several global luggage and lifestyle labels that fit well with India’s growing demand for quality and aspirational products. Our focus is always on choosing brands that offer strong value and a clear identity,” says Aman.
Aman Agrawal
Global systems, Indian values
For the duo, the real differentiator lies in combining global learnings with the family’s strong distribution legacy. The family business gave them an instinctive understanding of relationships, market behaviour and the importance of trust, while global exposure added structure, planning and modern operational discipline. “We merged both by setting up systems – better forecasting, smoother communication channels, stronger inventory planning and clear brand alignment. At the same time, we kept the human side of the business intact. We still meet partners personally, still believe in long-term commitments and still operate with transparency. So, it’s global thinking, but rooted in Indian values,” they say.
The results are evident. Since they joined, the business has recorded steady, healthy growth across categories. Today, Sawariya Group operates at $230 million in revenue and continues to strengthen its brand portfolio. “We have expanded into new lifestyle, beauty, fragrance and travel segments, entered modern retail formats, and improved our distribution depth across India. Our focus now is on growing our luxury and premium categories and bringing in global partnerships that add long-term value to our portfolio. The idea is to build a strong multi-brand ecosystem that speaks to both mass and premium consumers, while keeping our operations modern, efficient and future-ready,” say the duo.
Lessons from legacy
Their biggest inspiration remains their family, particularly the older generation that built the company from scratch. “They worked with honesty, showed patience, and believed in relationships more than transactions. That value system still motivates us. A simple life lesson we have learnt is growth happens when you stay consistent, not when you chase shortcuts. The market changes fast, but trust and reliability never go out of demand. If people trust you, your business will always stand strong,” they say. Balancing two worlds has become second nature. “It’s about learning from the global market – its discipline, structure and innovation – but applying those learnings in a way that fits India’s pulse. It also means carrying Indian values wherever we go – respect, humility and the belief that success grows when everyone grows with you,” they add.
The entrepreneurs believe that India is entering an exceptionally exciting phase, with rising consumption, growing openness to international brands and increasingly discerning consumers. “For a distribution-driven business like ours, this is a huge opportunity. We are grateful to be part of an evolving market that’s full of possibilities. India is steadily becoming a powerful market for luxury brands, and the rising demand reflects the typical Indian consumer’s rising spending power,” say the duo.
Eyes on the future
Their future plans are clear yet ambitious: expand the brand portfolio, strengthen presence across more Indian states, continue bringing high-quality international brands to Indian consumers and explore new verticals within lifestyle and beauty. In short, their goal is to take Sawariya Group from a strong Indian distribution house to a recognised global partner for international brands entering India.
- Raman and Aman Agrawal on LinkedIn
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