‘Annapurna’ prize for attracting non-NRI diners to Indian cuisine

Written by: Adith Charlie

(Our Bureau, May 26) Indian restaurateurs in UK, Australia and other countries will soon have an added incentive to attract non-NRI diners. That’s because the Indian Council for Cultural Relations (ICCR) is instituting ‘Annapurna Award,’ a prize for restaurants that get the highest footfall from native customers. The aim: Strengthen India’s culinary diplomacy and recognize food entrepreneurs who have played a pivotal role in promoting Indian cuisine, ICCR president Vinay Sahasrabuddhe said. Twice a year ICCR centres abroad would be encouraged to conduct food fests with lecture-demonstration sessions on regional Indian varieties. Expect the ICCR to share more details about these initiatives in the next few weeks.

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