A ‘doodh’ entrepreneur: How Shraddha Dhawan grew her farm revenue 24 times

(March 20, 2022) Trailblazing into the male domain, milking buffaloes, and riding a bike to deliver milk, Shraddha Dhawan, a native of Nighoj village, near Pune, has established herself as a unique entrepreneur. The 23-year-old village entrepreneur had entered the family dairy business seven years ago as a teenager studying in class 11 when she saw her polio-afflicted father struggle to deliver milk. From a couple of buffaloes, the village entrepreneur’s relentless efforts burgeoned the small family business into a farm with over 80 buffaloes and a turnover that grew 24 times.

All set for future

The soon-to-be-married entrepreneur is now venturing into the bio-fertiliser business, CS Agro Organics, with plans to reach international markets. Juggling responsibilities with elan is her forte. When children of her age were busy with studies and play, she was working to make the family business grow. “I am confident that my new venture will reach the pinnacle,” she tells Global Indian.

Inspiring others, garnering support

When she initially started delivering milk door-to-door, Shraddha felt a bit awkward. But she soon began enjoying her work. Seeing her efforts, her parents, Satyavan and Janaki, and younger brother supported her and began helping her. Now, with the business having grown by leaps and bounds, Shraddha has employed a team of people. “With the increasing number of buffaloes, it was difficult to manage on our own and we started employing people to take care of day-to-day activities,” says the village entrepreneur, whose turnover has gone from Rs 25,000 to Rs 6 lakh per month in a span of seven years.

Village entrepreneur Shraddha Dhawan

Inspired by Shraddha, other girls in her village started driving a bike, but her entrepreneurial choice remains unique. “I was blessed. Instead of people looking down upon me for doing something that was outside a ladies’ purview, fellow villagers appreciated me for my work, calling me my father’s son. I am grateful to my father for believing in me and allowing me to do things which were not stereotypical and my mother for her constant support,” says the eldest of three siblings. While her brother, who is now in his teens, is ready to step into her shoes, her sister had not been very inclined towards dairy farming since the beginning.

The physics student is pursuing her M.Sc from a college which is 20 km away from her village. She loves trekking and finds solace in going to nearby places to recoup. The village entrepreneur is proud of her origins and says that her village has some fine trekking routes nearby. Her fiancé, Chaitanya, who is pursuing a Ph.D and researching the world of bacteria, is all set to join her new venture as a business partner. While Chaitanya will bring his in-depth knowledge to the table, Shraddha will put her entrepreneurial skills to the best use with their new venture.

Epitomising the Indian woman

With plans to create an impact with her bio-fertiliser venture, Shraddha is happy to start something afresh. “As far as my dairy business goes, I did not think about myself, the aim was to put my family of five in a comfortable position financially. I always looked at it as ours, not mine alone. The new venture is something that I would call my own. I am hoping to get good investors who would help me realise my dream of making rural farmers prosper in their lives,” says the village entrepreneur.

After her wedding, she would be relocating to Jategaon where her fiancé lives. With the experience of rising from almost nothing, she is all set to make Jategaon as popular as Nighoj through her work.

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