(December 14, 2025) Growing up amidst fields, cows, herbs, and home remedies, 22-year-old entrepreneur Jagathi Reddy Krishnapuram developed an early belief that India’s ancient wellness systems, when treated with integrity and science, can stand shoulder to shoulder with the world’s best. That belief took structured shape through international certification in Ayurvedic skincare and haircare from the UK. She extended her learning journey beyond classrooms and labs, and travelled to the US, South Korea, and Singapore, attending global beauty fairs and expos that exposed her to international benchmarks in formulation, packaging of products, and customer experience.
The result is the premium Ayurvedic beauty brand Chengavi she co-founded with Dr. Vishnu Prasanth Vinukonda who brings in a 250-year-old Ayurvedic legacy. Their brand is an early-stage but fast-scaling venture with 24 luxury personal care formulations and a growing online and offline retail presence across multiple Indian cities based on the conviction to take Ayurveda from its roots to the world with credibility, scale, and modern relevance.
Guided by nature
Growing up in the village Kodumur near Kurnool in Andhra Pradesh, Jagathi’s earliest memories are steeped in nature and tradition. Her grandmother, with patience and devotion, prepared herbal formulations drawn from generational knowledge, introducing her to the healing power of plants long before Ayurveda became a buzzword. Surrounded by green fields, birds, and livestock, Jagathi learned early that beauty was not about excess but balance and purity. “I grew up in a village surrounded by nature. My grandmother prepared herbal remedies using her generational wisdom, and those were the products I used throughout my early years. These experiences built my natural connection with Ayurveda long before I realised it,” she recalls in a chat with Global Indian. This grounding would later become the philosophical core of Chengavi.
Education, exposure, and a global lens
Jagathi moved to Hyderabad for her education, completing her BBA in Analytics in 2024. She is currently pursuing a Master’s in Family Business (MFAB) at ISB Hyderabad. Keen to complement inherited wisdom with formal knowledge, she also earned an international Diploma in Ayurvedic Skincare & Haircare Formulations from Learn Canyon, UK—an important step that helped her bridge traditional Ayurveda with scientific frameworks and global compliance standards.
Parallelly, she was actively involved in her father’s real estate ventures, gaining early exposure to decision-making, people management, and operational realities. Her father, Mr. Suresh Kumar Reddy Krishnapuram, is the Chairman and Managing Director of the Skandhanshi Group, and watching him build and scale left a lasting impression. Yet, she knew her path lay elsewhere. A stint at Skandhanshi Retail Pvt. Ltd. further deepened her understanding of Indian retail, consumer behaviour, and supply chains. “That experience, combined with my personal interest in Ayurveda, gave me the confidence to create a brand rooted in authenticity, minimalism, and generational wisdom,” she says.
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A 250-year legacy meets modern science
Though Chengavi officially launched recently, its foundations were laid nearly four years earlier through rigorous research and development. The intent was clear from the outset: to translate classical Ayurvedic wisdom into modern, high-performance formulations without diluting its essence.
A defining strength of Chengavi is its co-founder, Dr. Vishnu Prasanth Vinukonda, a family friend who joined the venture bringing both scientific depth and ancestral knowledge. A biotechnologist with over 15 years of R&D experience and a 250-year family legacy in Ayurveda, Dr. Vishnu plays a central role in shaping Chengavi’s formulation philosophy and standards. “Many brands use Ayurveda as a theme. For us, it is the foundation,” Jagathi explains. Every product begins with classical dravyaguna principles—Samyoga, Samyuktha, and Samamana ensuring the right ingredients, combinations, and proportions. This classical base is reinforced through in-house R&D, scientific validation, ingredient standardisation, and disciplined formulation practices, resulting in minimalistic yet high-performance blends.
Building with depth, not hype
The journey has not been without challenges. Translating traditional Ayurvedic concepts into stable, modern formulations that meet global expectations for texture, fragrance, and shelf life required multiple trials and expert collaboration. Maintaining authenticity while appealing to contemporary consumers demanded patience and precision. These hurdles were addressed through rigorous R&D, high-quality sourcing, and a refusal to compromise on principles.
Today the brand offers a curated portfolio of 24 Ayurvedic luxury personal care products across skincare, haircare, bath & body, and men’s care, available online through its own website and offline through 27 Beaute & Nutrie (Apollo Group) retail outlets across Hyderabad, Bengaluru, Chennai, Calicut, and Thiruvananthapuram.
Lessons, leadership, and looking ahead
Deeply influenced by her grandmother and inspired by builders who prioritise depth over speed, Jagathi believes in staying rooted while continuously refining one’s craft. She is convinced that this is India’s moment to lead the global Ayurveda-driven beauty movement, as consumers worldwide seek authenticity, cleaner formulations, and purpose-led brands. Chengavi, she says, is just beginning—strengthening its R&D, expanding clinically validated offerings, enhancing in-house manufacturing, and exploring global markets that value science-backed Ayurveda. The long-term vision is to build a brand that honours India’s heritage with uncompromising quality, sets new benchmarks for modern Ayurvedic beauty, and helps India shine brighter on the global stage.
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