Youtube has paid out $30 billion to creators in the past three years – far higher than Facebook and TikkTok. As the competition for online content intensifies, social media companies have been investing considerable resources and money at online creators in the recent past and YouTube seems to be emerging as the top player in the segment. Alphabent Inc, the parent company of Google and YouTube, recently announced that it shares advertising sales with over 2 million content creators and has paid out more than $30 billion to its creators in the past three years from revenue generated from ads, merchandizing and other service features. The video platform had begun splitting ad sales with creators in 2007 and eventually formed a sprawling system. As of 2018, the service cut the number of paid channels and focused on the ones that met viewership thresholds and guidelines.
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