Vineeta Singh, the founder of Sugar Cosmetics, talks about the importance of failure in her journey. A graduate of IIT Madras and IIM Ahmedabad, Singh was always passionate about building a consumer business for women. She shares lessons for budding entrepreneurs, from failures to huge breakthroughs.

Vineeta Singh, the founder of Sugar Cosmetics, talks about the importance of failure in her journey. A graduate of IIT Madras and IIM Ahmedabad, Singh was always passionate about building a consumer business for women. She shares lessons for budding entrepreneurs, from failures to huge breakthroughs.