(August 4, 2021; 3.45 pm) Mumbai-born Pratik Thakker’s definition of success does not typically end with accomplishing a particular goal or purpose. As an Indian digital and tech entrepreneur based in Tel Aviv, Pratik, who is also Israel’s tech ambassador to India, feels that one can do more even after being successful, hence creating a long-lasting impact.
“We are all capable of more than we believe and we are stronger than our fears.”
Weathering storms in India and abroad, Pratik’s rise from a cherubic youngster selling firecrackers to becoming the CEO of his own company has been nothing short of phenomenal. Since his childhood, Pratik has donned a variety of hats. Apart from firecrackers, this enterprising salesman has also sold pickles and garments to master the art of selling.
He eventually found his groove as a stock analyst: while pursuing a formal education, Pratik was keen on learning new skills, something that can be acquired purely through hands-on experience. In an exclusive chat with Global Indian, Pratik attributes the initial push to the book Secret by Rhonda Byrne.
“I came across the book when I was a teenager. My favorite pastime was to marvel over the ‘law of attraction’, the central idea of the book. Since then, I used to set certain goals and envision myself achieving them. Even though I had faced failures, I was passionate enough to see that my ideas reached fruition. To make an impact, you can always do something more… even if you’re successful,” he added.
However, Pratik’s tryst with the stock market was short-lived: he lost all his hard-earned money in a market crash. Not one to be disappointed, he was back on track in just a few weeks. His next step turned out to be a game-changer. Upon the insistence of his life partner – Nancy, a Jewish girl of Indian origin, Pratik sought opportunities in Israel. Away from his family and friends, Pratik had to overcome hurdles, both mental and physical: he battled stress, depression, and health issues.
Working as a housekeeper, Pratik rekindled his love for marketing and entered the digital and technology sectors. Working for free, his work soon began to spread and gather favorable testimonials, resulting in actual business.
Israel’s Tech Ambassador to India
Working with hi-tech companies in Israel, the Mumbai University-educated Pratik became aware of his unique situation and utilized this opportunity to tap the local network… “helping Israeli companies grow in India and Asia-Pacific (APAC) by helping the local team drive the marketing, sales, and growth”.
“After Prime Minister Narendra Modi’s visit to Israel, the ties between both the countries received a fillip. I thought it would be the best time to help the local companies to connect, settle and grow in India. The business works quite differently in our country and I’m here to add value to the efforts – as a bridge between the two countries.”
Pratik fulfills the role via his company Webzoly which offers virtual assistant, tech-enabled marketing, sales development, web development, and customer support as a service. Currently, they cater to the needs of over 50 companies across the globe. Apart from this, he also holds a full-time position in a company called Zesty where he heads digital marketing. His other distinction is being Israel’s foremost LinkedIn influencer, with more than 20 million views.
Success Mantra: Persistence, Discipline, and Consistency
While becoming rich had been Pratik’s ultimate goal, this mindset eventually changed as he chose to create a balance in life. Since then, he began to focus on three main aspects: persistence, discipline, and consistency to achieve goals in his professional life. “I learned all these aspects the hard way. In addition to this, one has to be passionate about his/her work to achieve success,” he said.
With the pandemic cutting short trips to his back-end offices in Mumbai, Pratik, who had begun his career with Mumbai broking company, feels that India is yet to tap its dormant potential. Calling for a change in cultural mindset, he wants to make a difference and enable India to grow.
Patriotism and creating an impact
Asserting that he had become more patriotic after moving to Israel, Pratik said, “As Indians, we should all work hard and make an impact across sectors, making the country proud. In my present role, I’m enabling companies, both in India and Israel, to share technologies and establish a connection. I’m also able to market Israel, very well, via social networks and create a larger impact.”
Pratik is passionate about giving back beyond his vocation to the education sector and has been working with a few companies in the system, envisaging plans to make an impact in the industry.
Terming integrity as one Indian behavioral trait that would remain with him, he urged people to develop their respective ventures based on passion. “If you’re not passionate about your product, drop that idea. If you treat it as a business opportunity, it will eventually fizzle out.” Pratik also called for developing ‘Brand India’ and strives to change the notion that India is still a developing country.