A brand evangelist is a consumer who is completely in awe of a product or service. Brand evangelists keep on sharing their positive experiences related to a brand with others. This has the power of turning people into customers. Word-of-mouth testimonials are the best thing that can happen to a product or service. It is a powerful marketing tool and considered to be the most effective form of promotion.
This is why brand evangelists who are fervent believers of products and services are a boon for any business. Their dedication and enthusiasm towards a brand are often coupled with an emotional connection with it. The concept of brand evangelism has become very popular of late and Indian entrepreneurs have been leveraging on its benefits.
Brand Evangelist FAQs
Who is a brand evangelist?
A customer who is passionate about a brand, product, service, or business to an extent that he or she keeps on advocating it to others can be termed as a brand evangelist. They vouch for the product or service with their friends and families. With social media being a powerful medium of communication, the brand evangelist also gives good reviews there making the reach and possibility of increase in customer base very high.
What is the difference between brand evangelist and brand ambassador?
A brand ambassador is someone who promotes a brand and its products to not only his or her network to increase brand awareness and to drive sales, but to a larger audience. They are mostly in contract with the organisation and charge remuneration for it. While a brand evangelist can be an ardent fan promoting a product or service out of sheer love for it.
What does a brand evangelist do and do you need one?
Brand evangelists are customers who preach about the things that they have purchased. Not only this they come up in defense of a brand or product in discussion forums like social media. There is nothing as powerful for a business as the backing from a customer in the form of positive words. If you are a business owner or marketer, you certainly need brand evangelists.
What is an example of brand evangelist?
If a customer bought a faulty product from you and brought to your notice that it is faulty. If you replace it, a brand evangelist would be the one who would go on publicising the good gesture of yours and how good the product is. Any person who publicizes your product or service with word-of-mouth or through social media posts are good examples of brand evangelist.
What is brand evangelism and how can you inspire it?
Brand evangelism is loyalty towards a product or service to such an extent that people enthusiastically recommend the brand to others. Its most authentic recommendation for potential buyers. Added to it, brand evangelism is mostly free advertising. You can inspire brand evangelism by recognising and encouraging the positive reviews whenever it comes to your notice. Nowadays, lots of brand evangelism happens in social media. It is easy to identify and reward brand evangelists there in order to inspire more such behaviours.