Why Bollywood must wake up and watch some YouTube – Times of India

(This article first appeared in the Times of India on August 21, 2022)

  • Rewind to the 1980s. India has only one, black-and-white government-controlled TV channel, which telecasts government schemes, agricultural programmes and obscure folk music. There are two entertainment programmes per week. One of them is Chitrahaar. To explain Chitrahaar to the current generation — it was a fixed playlist of six film songs, played for 20 minutes. The second is a movie on Sunday evening. A full Bollywood movie! Starved of entertainment, we would wait for that Sunday movie the entire week…

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