To fight Covid, India needs a communication campaign as effective as the one for polio eradication: Anurag Mehra

(Anurag Mehra is a Professor at IIT Bombay. He works in policy areas relating to higher education and digital media. This column first appeared in Scroll.in on August 9, 2021)

  • With India still reeling under the coronavirus, the media landscape should have been full of advertisements promoting the benefits of vaccination and the absolute importance of Covid-19-appropriate behaviour. But such campaigns are missing…

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