Time for a brand rejig — A credible India ahead: Harish Bijoor

(Harish Bijoor is a brand guru and founder of Harish Bijoor Consults. This op-ed first appeared in New Indian Express’ June 8 edition)

  • The current theme “Incredible India” has served the nation long enough now, with its very visual emphasis on everything that is fantastic and nice in India. In many ways, India as a live phantasmagoria at play. It has done well to date, but I am not sure it will continue to serve the purpose of the nation into the immediate and distant future. My research probe tells me that the phrase does well for India Tourism, but not necessarily for Brand India …

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