This Article First Appeared In Forbesindia On Feb 27, 2023
In 2010, when social media platform LinkedIn launched its first office in India, there were only four employees. Back then, Daniel Shapero—who was the then vice president, product, at LinkedIn—was one of the only global leaders to have visited India.
Thirteen years later, along with Ashutosh Gupta, India country manager of LinkedIn, Shapero was cutting a cake celebrating a massive milestone—100 million members in India. Microsoft-owned LinkedIn’s India growth story, particularly in the last couple of years, has been phenomenal.
Gupta, who joined the company in 2013, says India has 20 million members, and “it has been a 5x growth in the last 10 years. Last January, we were at 76 million members, and right now, it’s 100 million”. Apart from members and engagement, the company has grown in terms of revenue as well—84 percent from FY20. LinkedIn has not revealed exact revenue numbers. India is the fastest growing market for member engagement globally, and it is the second largest business market in Asia Pacific after Australia.