The article first appeared in The Hindu on October 17, 2024
As Deepavali approaches, Indian sweet-makers are gearing up to export a significant quantity of traditional sweets globally. With the festival celebrated by millions, the demand for sweets like laddus, barfis, and kaju katlis soars, prompting manufacturers to cater to both domestic and international markets.
The export of these sweets has seen a remarkable surge, particularly in the U.S., Canada, and the UK, where Indian communities thrive. According to industry estimates, exports during the festive season can reach up to 2,500 tonnes, with an increase in online orders as consumers seek convenient ways to send sweets to loved ones. The production of these delicacies involves a blend of traditional recipes and modern food safety standards to ensure quality and taste.
Sweet manufacturers are capitalizing on the popularity of Indian sweets, adapting to international preferences while maintaining authenticity. Packaging has also evolved, with many opting for eco-friendly materials that appeal to health-conscious consumers. Brands are increasingly focusing on organic and sugar-free options to cater to diverse dietary needs.
The logistical challenges of exporting sweets are met with innovative solutions. Companies employ temperature-controlled transportation to preserve freshness and flavor during transit. Additionally, they are leveraging e-commerce platforms to reach a wider audience, simplifying the process for consumers looking to celebrate Deepavali from afar.
This surge in exports not only showcases the rich culinary heritage of India but also supports local economies. Sweet-making is a traditional craft that involves skilled artisans, many of whom come from families that have been in the business for generations. By promoting these products globally, they are ensuring the sustainability of this age-old practice.
As Deepavali draws near, the sweet-makers’ commitment to quality and tradition shines through, allowing them to share the joy of the festival with people around the world. This not only strengthens cultural ties but also enhances the global appreciation of Indian sweets.
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Reference : The Hindu