India’s storytelling traditions enable country to be leader in online entertainment: Reed Hastings

(Reed Hastings is the founder of Netflix. The column first appeared in the print edition of the Indian Express on September 23, 2021)

 

  • The last 19 months of the pandemic have been some of the most difficult of our lives. We all spent more time isolated in our homes than ever before. But we found a universal connection in the remarkable stories we watched. The world rooted for their favourite characters and was transported to a reimagined Regency England, a college campus in Jaipur, the Louvre in Paris, a 1960s chess tournament in Moscow, a karate dojo in Los Angeles and a bank in Spain with people wearing Dali masks. Stories have always been a source of comfort, joy and community for people around the world. Today the screen reminds us that great stories have the enduring power to unite, inspire and entertain. Storytelling goes to the heart of what it means to be human. When we watch stories, we forge new connections and build a deeper understanding of the world, making us all feel more connected. We have the responsibility of providing choice and control to our members, especially parents, so they can decide what their children watch…

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