India’s senior citizens are an untapped group. For startups, they can mean new business – The Print

(The article was first published in The Print on March 28, 2022)

  • Every day, over 15,000 Indians turn 60 and step into the senior citizen category. With advances in medical science, the average life expectancy will rise to 75.9 over the next three decades. The next seven years will see India emerge as the most populous country in the world with the current senior citizen population of 130 million expected to reach nearly 300+ million, constituting 20 per cent of the population…

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