How we can harness Indian cinema’s soft power in nation building – Indian Express

This Article First Appeared In Indian Express On Nov 16, 2022.

Days after India’s filmdom celebrated the 80th birthday of its current uncrowned king, Amitabh Bachchan, it would be pertinent to understand the soft power potential of Indian cinema.

The comparison, very understandably, starts with Hollywood. Top Gun: Maverick is the highest-grossing film this year so far. Its prequel, Top Gun was released in 1986, and even though it was a major success too, there’s another reason it became famous. It helped elevate the reputation of American armed forces from the nadir it reached during the Vietnam War, and increased recruitment to the US Navy by five times.

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