How one Indian label is empowering and preserving the weaver communities of Odisha

How one Indian label is empowering and preserving the weaver communities of Odisha

This Article First Appeared in The Vogue On Dec 04, 2023

A story of homecoming, Maheshwari deep-dived into indigenous Odiya culture and heritage, travelling to the most remote parts of her home state. “Through my travels, I saw first-hand how textile-making is a central focus of indigenous family life,” she says. “Despite the magic in their textiles, these weavers struggle to make ends meet. I had to find a way to keep these art forms alive. Boito was harvested from this original objective — to set afloat a collaborative platform that empowers artisans without disrupting their unhurried way of life.”

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