This Article First Appeared In Forbesindia On Jan 23, 2023
As the Indian gaming market matures both from a demand and supply perspective, global brands that set shop in India are working on a detailed roadmap for the market. From introducing Indian characters in their games, to designing market specific campaigns and amplifying mergers and acquisitions-the focus on India is stronger than ever before.
Alongside being home to successful gaming companies, India is fast becoming one of the most important markets for global players.
“Home to an incredibly passionate and ever-growing gaming community, India is a vital market for Riot Games,” says Ashish Gupta, marketing lead, India and South Asia at California based Riot Games.