G20 and India: Time to leverage and boost its soft power

This Article First Appeared In Financialexpress On Nov 28, 2022

The 2023 G20 Delhi Summit allows India to present itself on the global stage. It also gives India a unique opportunity to use its soft power to address geopolitical and geo-economic conflicts and bolster global trade governance. Soft power as a concept is used by scholars in different contexts while dealing with various International Relations. It was used by Joseph Nye for the first time while explaining the Gulf War in the 1990s, where he emphasized the importance of influencing public opinion along with military and economic control. The ability of a state to attract another without force or payment is equally crucial to pursue others to want the outcomes that a country projecting soft power wants.

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