Facebook doesn’t need to change its name, it should change its algorithms: Print

(The column first appeared in The Print on October 31, 2021)

 

  • When Victor Frankenstein created his monster, he had no idea what it would be capable of, and died before he got the chance to fix its behaviour. Facebook is like Frankenstein’s monster, and it’s definitely broken — but I’m not sure I trust CEO Mark Zuckerberg to “fix” anything. Instead of addressing the social networking giant’s issues, Zuckerberg announced plans on Thursday to rebrand Facebook Inc. to Meta Platforms Inc., or Meta. The Facebook app will keep its name, as will WhatsApp, Instagram and Messenger. The company’s corporate structure also won’t change.

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