Why does China consistently beat India on soft power? – Kanti Bajpai

(Kanti Bajpai is the author of ‘India Versus China: Why They Are Not Friends’. This column first appeared in the print edition of Indian Express on June 23, 2021, under the title ‘Losing the soft touch.’)

  • China’s hard-power advantage over India — economic power plus military power — is well known. Less understood is its soft power advantage. Soft power is getting others to do what you want by persuasion. Soft-power theorists suggest that the ability to persuade rests on the power of attraction. We in India may think we are more attractive than China. The numbers show otherwise …

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