(The article first appeared in Deccan Chronicle on October 30, 2022)
- Earlier this year the publication “Brand Directory”, an annual report of the world’s top 500 brands published by Brand Finance, reported only two Indian names at the top of the pile. Tata was the only Indian company to make it to the top 100, placed at 78, while Microsoft’s Satya Nadella made it to the very top of the list of 250 global CEOs for his contribution to “Brand Guardianship”. That’s about it…