The article first appeared in The Indian Express on June 27, 2025.
Pharrell Williams’s Louis Vuitton menswear spectacle in Paris on June 25 may be remembered less for its celebrities than for its compass. The collection — titled “Paris to India” — scattered cricket stripes across silk suits, dangled elephant-trunk bags from models’ hands and sent them striding over a snakes-and-ladders set conceived by architect Bijoy Jain. A Punjabi soundtrack co-produced by A R Rahman pulsed through the Louvre courtyard. In 30 brisk minutes, a French mega-brand declared that the world’s most sumptuous fashion conversation now needs India in every sentence.
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